SeraCare’s website was getting a complete revamp. It’s a complex site that provides users with a lot of information, blog, and shopping cart. They had a creative team come up with a design concept but something about it wasn’t speaking to them. They came to me to see if I could take the design concept and identify the areas that needed fixing. I took their landing page and completely re-did the design; they loved it and that spawned into redoing the entire site’s design.