In my line of work, I’m often asked to create design concepts for client websites. Sometimes they’re just looking for a touch-up; nothing too drastic, just a few minimal changes to freshen up their look. Other times it’s a complete overhaul of their existing site. And sometimes even if a client isn’t looking for a new look, I just want to experiment, expand my skill set by testing out a few design ideas on real-world brands.
To start off, it’s my job is to define their main problem and fix it with a new layout. Keeping in mind their brand, their customers, their goals, and the user experience, I come up with several design concepts to present to clients. I begin by researching the client; What is their brand? What problems do I see with their current site? What can I do to simplify their site so the users experience is simple and seamless? These questions are all part of the idea-generation process. Once I’ve identified the issues, I create and present several concepts to key stakeholders.
Below are a few concepts I’ve created for a variety of clients.