Working for a data-driven marketing company, I’m often asked to create email templates. It’s one of the main ways our clientele reach out and maintain relationships with their customers, so it’s very important that I keep their brand identity in mind while also focusing on the message they want to convey.
Since use of cell phones and tablets has become increasingly prevalent, I’ve had to alter the way messages are displayed by creating mobile-friendly email templates for seamless customer interaction with their brand.
Using Act-On, we create an automated strategy to nurture leads. I’m tasked with creating emails that a beautiful but functional – and often they contain dynamic information so that the client can send targeted messaged.
Below are a few examples of some client emails I created at AXIS Integrated.