Welcome Wagon was transitioning from door-to-door greetings to an online coupon application. I was tasked with creating a printed welcome postcard, updating their website design and user experience, and creating a custom CMS design.
The postcard is the first introduction many potential consumers get to Welcome Wagon, so it needed to make a good first impression.
Welcome Wagon has three main streams for users to receive coupons. Selecting one would take users on a specific path but the site needed all three to be integrated seamlessly. The landing page uses obvious imagery to make it easy for users to know which path to take.
On the back end, Welcome Wagon’s representatives need a simple and very user friendly tool to add and update coupons for the businesses they’ve scouted in their local community. These reps were not necessarily tech-savvy so the CMS needed to be friendly and easy to use.
