Welcome to my little slice of the web! I’m Adrianna, a user experience leader at Canadian Tire Corporation. I manage an amazing team of technical individuals who are just as passionate as I am about creating the best experience for the end-user.

My career began and continues as a web designer and front-end developer where I design, build, and maintain websites and other applications. I create high-quality design work and write clean, semantic HTML and CSS. Throughout my 15+ years in the industry I’ve worked with clients who are just starting up, to mid-sized companies, to international brands. Big or small, I strive to create a user-friendly experience.

Skills

  • Experienced in the Adobe Creative Suite (Photoshop, Dreamweaver, Illustrator, and InDesign)
  • Experienced in Figma and Adobe XD
  • Wireframing & Prototyping
  • Design & User Research
  • Visual Design and Branding
  • Designing and creating websites in HTML, CSS and the occasional jQuery library
  • Skinning WordPress and Shopify sites
  • I’ve worked in C# and PHP environments and have extensive knowledge in various CMS systems, marketing automation and CRM tools.

What I do

  • UI & UX design
  • Project management
  • Web design
  • Web development
  • Visual Design & Branding

Experience

Canadian Tire Corporation

(May 2024 – Present)
Manager, User Experience and Adoption
(May 2018 – May 2024)
Senior UX & Front-End Web Developer

AXIS Integrated

(February 2010 – May 2018)
Web Designer

Sharpe Blackmore Euro RSCG

(June 2009 – February 2010)
Web Production Artist

UCEF Canada

(June 2009 – December 2009)
Freelance Web and Graphic Designer

Education

Scaled Agile, Inc

(2023)
Certified SAFe 6 Agilist

University of Toronto School of Continuing Studies

(2019)
Certificate of User Experience (UX) Design
(2009)
eLearning Program Planning & Implementation

Sheridan College

(2008 – 2009)
Postgraduate Diploma — Interactive Multimedia

University of Toronto

(2003 – 2008)
Honours Bachelor of Arts — English Literature, Criminology, and Sociology

Some Clients

I had the privilege to work on amazing projects with superb clients

  • AMEX
  • Canadian Tire
  • Purina
  • triOS College
  • COBS Bread
  • Home Hardware
  • Hyundai
  • InHouse
  • KSB
  • Ozery Bakery
  • Pillar To Post
  • Bin There Dump That
  • CertaPro Painters